Wyndham Destinations

Travel & Leisure

Scarf on America

We engaged with Travel+Leisure to work on a variety of high-profile brand marketing and public relations projects for their Wyndham Destinations timeshares. The challenge was to break through the sales-heavy competitive landscape of the timeshare industry with a fresher, story telling approach. In a challenging post-pandemic travel market, how could we hook attention, get people smiling, and maybe even make some news?

The power of pop culture

When you hear the mention of timeshares, toasting the perfect s’more with Patrick Renna is probably the furthest thing from your mind, but in the concept, we saw a way to reflect a playful brand spirit while hooking attention toward all the things you experience on property. This allowed us to separate Wyndham Destinations from widely held negative notions of other timeshare products.

The humor and personality of the spots stepped into the joy of being on vacation — especially for young parents — who hold a nostalgic soft spot for The Sandlot movies. We discovered that this reference to their own childhoods was an extremely powerful point of connection when planning travel for their own families. The results were simply astounding.

Key takeaways

Over 7.8 million impressions for National S’mores Day
More than 1.9 million video views
Organic and earned media exploded including a feature on the Today Show
The client's most successful (and efficient) social media campaign to date

What we did

Video concepts, storyboards, scripting
Video production — directing, lighting, sound, editing
Campaign extensions, social assets, cut-downs for media, and even P.R. talking points
Follow-up campaigns created in partnership with Hallmark and the Elf movie

Key takeaways

What we did

Keep exploring