Wyndham Destinations Wyndham Destinations

Wyndham Destinations

Travel & Leisure

Scarf on America

We engaged with Travel+Leisure to work on a variety of high-profile brand marketing and public relations projects for their Wyndham Destinations timeshares. The challenge was to break through the sales-heavy competitive landscape of the timeshare industry with a fresher, story telling approach. In a challenging post-pandemic travel market, how could we hook attention, get people smiling, and maybe even make some news?


Key takeaways

  • Over 7.8 million impressions for National S’mores Day

  • More than 1.9 million video views

  • Organic and earned media exploded including a feature on the Today Show

  • The client's most successful (and efficient) social media campaign to date

What we did

  • Video concepts, storyboards, scripting

  • Video production — directing, lighting, sound, editing

  • Campaign extensions, social assets, cut-downs for media, and even P.R. talking points

  • Follow-up campaigns created in partnership with Hallmark and the Elf movie

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