Legoland — be 10 too! Legoland — be 10 too!

Legoland — be 10 too!

Legoland

The theme park built by kids

LEGOLAND Florida Resort was turning ten years old, celebrating ten years of creative play where kids take the lead. As part of our AOR engagement, we were challenged to leverage this milestone to raise the profile of the destination among Florida residents and regional travelers — especially young families and LEGO enthusiasts. Our goal was to get the attention of audiences with an overarching, multi-channel brand campaign and playful in-park celebrations.

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Key to the campaign was a series of photoshoots that established the be 10 too! image library. We went beyond kids having fun to show parents being kids again, too.
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Orlando airport out-of-home campaign placement
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Key takeaways

  • Audience-first strategy to successfully drive campaign creative

  • Hyper-real, 3D and high-color visuals inspire young audiences

  • Extended campaign themes outside and inside the park

What we did

  • Elevated brand photography

  • TV spots, digital displays, out-of-home, print ads, and digital ads

  • Design, Art Direction, Layout

  • In-park events & experiences concepting

Legoland 10th anniversary logo
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