Out of Office
Preferred Hotels & Resorts
Independence is Luxury
Preferred Hotels & Resorts is the largest collection of independent hotels in the world. Our fifteen year relationship has intersected all of their brands and programs, yielding some of the most successful work in the travel industry. Out of Office is one of our favorites, meeting the cultural moment and tuning into an audience that the industry had yet to address — remote work getaways.
Key takeaways
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First travel campaign appeal to remote workers
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Insight — it is time for the work-away vacation
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Always communicate to the current state of the market
What we did
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Campaign concepting and copywriting
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Photo-illustration
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Digital, social, print content creation
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Direct mail campaign strategy
Meeting the Market
Often great campaigns succeed because they meet the market where it is. Our visuals featured workers escaping their desks and diving into luxury hotel destinations. Across print, digital, and direct mail, the copy read as familiar out-of-office email messages from vacationing employees.