Veritone One
Veritone One
Intelligence meets artificial intelligence
Veritone One is the largest performance audio agency in the world. Their innovative artificial intelligence model achieves depths of campaign understanding impossible for other digital measurement tools. Imagine tracking every mention-of or glance-at your brand in any media and then filtering that instance by location, audience, time code, sentiment… you name it. Our challenge was to visualize these abstract concepts into a brand language as futuristic and awe-inspiring as the technology.
Your Message Multiplied
The centerpiece of the relaunch was the Your Message Multiplied concept video. The piece originally served as a homepage feature on the website, encapsulating the dramatic and futuristic feel of the technology and the epic sense of what Veritone One could achieve.
The Your Message Multiplied theme then expanded across every corner of the brand, expressing its high-key magic into presentation materials, digital properties, icon system, copywriting, social content, product interface, and the brand guide.
Things Kept Multiplying
Shown are a cross section of examples of the brand expression including a frame from an instagram campaign, media channel icons, the revamped stationery system, and a sticker from a broader trade show kit.
Key takeaways
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Visualization of abstract technological concepts
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Positioning shift from quantitative reporting to awe-inspiring magic
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Full reimagining of the brand expression
What we did
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Your Message Multiplied brand strategy
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Concept video production
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Website design and launch
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Full visual language and brand guide creation