The Doctor Is In
Dr. McDougall
Mmmmmm...
Dr. John McDougall rose to prominence as a physician, speaker, and best-selling author who teaches the importance of a whole-food, starch-based diet. He launched a series of educational courses and meal plans under the McDougall name. We were brought in to reinvigorate the brand and give shape to a broad series of disconnected initiatives.
Key takeaways
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Reorganized a collection of brands into a single hierarchy
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Introduced "Dr." into the name to reestablish the founder
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Designed an entirely new visual language from logo system to social assets
What we did
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Strategic positioning and brand assessment
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Food photography and illustration
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Visual language and asset library
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Identity design and brand guidelines
