Re-launch. Re-love. Re-launch. Re-love.

Re-launch. Re-love.


We drove a RAV4 into the woods

To reset a top seller with a broader audience, Toyota engineered the RAV4 Adventure with a more durable setup, beefier lines, and extras tailored for outdoor action. We designed the RAV4 Adventure badging and extended the brand system into an array of supporting products, promotions, and accessories.


Key takeaways

  • Branding to support an expanded audience for RAV4

  • Story telling through identity design and application

  • Brand expression extends into accessories and outdoor lifestyle swag

What we did

  • Logotype and icon badge design

  • Brand guidelines

  • Automotive accessory design

  • Production assets for use throughout the dealer network


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