Lexus F-Sport
Lexus
Turning heads as fast as corners
Lexus came to us to develop a comprehensive identity for their F-Sport line of performance parts. The challenge was to visually define a brand that could translate against a global market of aftermarket competitors and make an instant impact at launch. Success would be in finding the correct balance between two opposing ideas — classic, refined luxury and aggressive, growling performance.
Key takeaways
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Complete identity creation and brand launch
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Positioning strategy and campaign planning
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Brand application into every aspect of the sales funnel
What we did
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Identity design and brand guidelines
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Studio and location photography
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Showroom and trade show environmental design
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Full suite of campaign assets, digital properties, and sales collateral
