Lexus F-Sport Lexus F-Sport

Lexus F-Sport

Lexus

Turning heads as fast as corners

Lexus came to us to develop a comprehensive identity for their F-Sport line of performance parts. The challenge was to visually define a brand that could translate against a global market of aftermarket competitors and make an instant impact at launch. Success would be in finding the correct balance between two opposing ideas — classic, refined luxury and aggressive, growling performance.

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Key takeaways

  • Complete identity creation and brand launch

  • Positioning strategy and campaign planning

  • Brand application into every aspect of the sales funnel

What we did

  • Identity design and brand guidelines

  • Studio and location photography

  • Showroom and trade show environmental design

  • Full suite of campaign assets, digital properties, and sales collateral

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