Quality You Can Ignore Quality You Can Ignore

Quality You Can Ignore

ZIC Motor Oil

Full quart press

SK is among the world’s largest makers of base engine oils and lubricants. Their products are at the core of almost every engine oil brand we know. They came to us — through our relationships in the automotive industry — to do a U.S. launch of their consumer facing brand, ZIC. Our directive was to identify key audiences and strategize a point-of-purchase campaign for the brand launch.


Key takeaways

  • Market research and launch strategy

  • Campaign creative and messaging

  • Point-of-purchase analysis and media planning

What we did

  • Campaign concepting and copywriting

  • Custom photography and photo illustration

  • Design, Art Direction, Layout

  • Logotype design

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