Toyota — Been Places Toyota — Been Places

Toyota — Been Places


The shared experience of ownership

We wrote and produced a campaign of ten broadcast spots that promote Toyota Genuine Accessories and celebrate the shared experience of owning a Toyota. “Been Places” follows drivers through a series of humorous real life adventures — conceived as the next step/counter point to “Let’s Go Places”, the ever-present brand tagline.

Stills from "Exhaust Battle" and "First Date"

Key takeaways

  • Toyota's original accessory-specific broadcast campaign

  • Tapped into the shared affinity of owners for their cars and for other owners

  • Low media budget found huge exposure

What we did

  • Concepted, scripted, produced and edited ten broadcast spots

  • Campaign and media strategy

  • Response measurement and analysis

  • Campaign extension tactics and follow-through


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