We sit. You rest.

A long time friend was developing a first-of-its-kind babysitting app. The idea was to create localized social groups of parents & sitters for quick childcare referrals, scheduling and payment. Our role was to help define the key audiences, to name the service, and to create a visual language for the brand. We loved the name “Friday” which harkens to a fun night out as well as to a “guy- or girl-Friday” helper. From there, a cool and easy to use teenage business world could be born.