Segerstrom Center Segerstrom Center

Segerstrom Center

Segerstrom Center

Together we are art

Segerstom Center for the Arts is the largest theater in Orange County, California. As a way to reach younger and more diverse audiences, they built a new outdoor stage with direct community access. To promote the venue, we created Together We Are Art, inviting people into print ad coloring pages that would then be placed as an outdoor campaign throughout Orange County.


Key takeaways

  • Think of the audience as part of the creative expression

  • Involve the community in the marketing of their stage

  • Creativity is inside all of us

What we did

  • Campaign concepting

  • Illustration and photography

  • Design, art direction, layout, and copywriting

  • Media strategy

Early stage illustration sketch

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