Segerstrom Center
Segerstrom Center
Together we are art
Segerstom Center for the Arts is the largest theater in Orange County, California. As a way to reach younger and more diverse audiences, they built a new outdoor stage with direct community access. To promote the venue, we created Together We Are Art, inviting people into print ad coloring pages that would then be placed as an outdoor campaign throughout Orange County.
Key takeaways
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Think of the audience as part of the creative expression
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Involve the community in the marketing of their stage
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Creativity is inside all of us
What we did
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Campaign concepting
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Illustration and photography
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Design, art direction, layout, and copywriting
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Media strategy
