Santa Monica
Studio 111
Place-making on the promenade
On Third Street Promenade in Santa Monica, a visionary developer was converting a neglected fast food court into a gourmet social hall. We were invited to design the identity components, the signage, and a series of insta-worthy environmental graphics to give the high-profile destination a vintage soul.
Key takeaways
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Transformed food court brand into a gourmet social hall
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Signage inspired by the stickers on vintage food packaging
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Helped reinvent a neglected stretch of the promenade
What we did
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Identity and visual language design
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Full exterior and interior ID signage
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Pedestrian way finding and safety signage package
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Wall graphics and illustration
