Santa Monica Santa Monica

Santa Monica

Studio 111

Place-making on the promenade

On Third Street Promenade in Santa Monica, a visionary developer was converting a neglected fast food court into a gourmet social hall. We were invited to design the identity components, the signage, and a series of insta-worthy environmental graphics to give the high-profile destination a vintage soul.


Key takeaways

  • Transformed food court brand into a gourmet social hall

  • Signage inspired by the stickers on vintage food packaging

  • Helped reinvent a neglected stretch of the promenade

What we did

  • Identity and visual language design

  • Full exterior and interior ID signage

  • Pedestrian way finding and safety signage package

  • Wall graphics and illustration


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