Rethinking Neighborhood
Anaheim Packing District
Creativity lifts a community
LAB Holding acquired the historic Sunkist citrus packing house in the heart of Anaheim, reimagining it as a culinary gathering spot. Their inspired mix of gourmet food and drink options along with uber-cool hangout spaces has not only meant success for the tenants, but it has redefined downtown for the City of Anaheim. Drawing on the building’s history and referencing early photographs of the location, we created the project identity and full signage program. We also helped brainstorm many of the original common area installations.
Key takeaways
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Brand expressions informed by the history of the place
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Signage system to communicate the soul of the brand
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Great brand experiences can create community
What we did
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Identity system design
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Building signage design, production and installation
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Sub-branding and semi-permanent destination identity
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Environmental design concepting
