Tiger Woods

Golf to global impact

Ten years of creative efforts have helped leverage Tiger’s iconic star power to improve educational access for thousands of kids. Our work for the foundation has included many PGA tour event designs, fundraising campaigns, flexible overview materials, and even training curricula for teachers.

Key art visuals for the Target World Challenge and the Chevron World Challenge PGA Tour events

Key takeaways

Ten year creative relationship
Multi-channel, multi-audience communications initiatives
Navigated complex brand and intellectual property hierarchies

What we did

Design and illustration of event materials
Ad campaign concept and creation
Photo and video shoot creative direction
Packaging and flexible brochure system design

Formatted for Flexibility

As you might imagine, Tiger Woods Foundation has diverse communications needs from large and small donor fundraising to student recruitment to public ticket sales. Trying to tell the overarching story to such varied audiences was a challenge. For example, large donors were being courted for high-dollar sponsorships while other donors needed smaller, individual information. Teachers had different questions than students. Our solution was to create a modular system — a series of pre-printed shells that could be collated and bound in-house with a custom elastic band. The presentation kit has a premium look, but still allows for tailored messages and easy, inexpensive updates.

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