Place-making on the promenade
On Third Street Promenade in Santa Monica, a visionary developer was converting a neglected fast food court into a gourmet social hall. We were invited by Studio111 to design the identity components, signage, and a series of insta-worthy environmental graphics to give the destination a vintage soul. Produce stickers and grocery packaging were our inspiration, making a fun, flat familiarity in the built environment.
