We sit. You rest.
friend-sourced sitters
Thank goodness it's Friday.
A long time friend was developing a first-of-its-kind babysitting app. The idea was to create localized social groups of parents & sitters for quick childcare referrals, scheduling and payment. Our role was to help define the key audiences, to name the service, and to create a visual language for the brand. We loved the name “Friday” which harkens to a fun night out as well as to a “guy- or girl-Friday” helper. From there, a cool and easy to use teenage business world could be born.
Key takeaways
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Creative and strategic thinking to help a startup succeed
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Evaluate positioning through layered audience hierarchy
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Brand voice equals trust and emotional connection
What we did
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Naming and identity design
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User interface design
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Brand extensions and visual language
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Photo illustration and image library
