The Doctor Is In The Doctor Is In

The Doctor Is In

Dr. McDougall

Mmmmmm...

Dr. John McDougall rose to prominence as a physician, speaker, and best-selling author who teaches the importance of a whole-food, starch-based diet. He launched a series of educational courses and meal plans under the McDougall name. We were brought in to reinvigorate the brand and give shape to a broad series of disconnected initiatives.

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Key takeaways

  • Reorganized a collection of brands into a single hierarchy

  • Introduced "Dr." into the name to reestablish the founder

  • Designed an entirely new visual language from logo system to social assets

What we did

  • Strategic positioning and brand assessment

  • Food photography and illustration

  • Visual language and asset library

  • Identity design and brand guidelines

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