The inn crowd
In addition to its status as a five-star resort destination, Ojai Valley Inn & Spa is a favorite spot for Ojai locals. Friends gather from the community to enjoy the bars, restaurants, and events across the property. We conceived of a hippie scrapbook campaign that would run as half-page ads in the local newspaper to spread the word about various goings on. The idea was that these would add a special offer and always refer to resort team members by their familiar names.
