Legoland — be 10 too!
LEGOLAND Florida was turning ten, celebrating a decade of creative play where kids take the lead. As part of our engagement, we were challenged to leverage this milestone to raise the profile of the destination among residents and regional travelers. The breakthrough was that turning ten is also a milestone of childhood — the perfect age to be a kid. So we invited everyone to be ten with us in multi-channel digital ads, billboards, in-park events, an airport takeover, and all new photography.
