The Doctor is In.
Dr. John McDougall rose to prominence as a physician, speaker, and best-selling author who taught the importance of a whole-food, starch-based diet. He launched a series of educational courses and meal plans under the McDougall name. As the program grew into larger events and packaged goods, we repositioned the brand — adding the “Dr.” — and visually related the disconnected initiatives. The results have turned diet research into a fun, energizing lifestyle.
