In like a lion
Vanguard University in Southern California enrolled us to assess their campus-wide brand system. As part of the refresh, we evolved their identity, built a new brand guide, and designed a completely new athletics mascot. The new lion became the energy that opened the door for students to embrace the new branding. It has been fun to see the language take on a life of its own on uniforms, sports courts, equipment, banners, signage, and all over student life online.
